Mitsubishi
Art Direction/Designer: Sophia Flissler
Copywriters: Terry Turner & John McNally
Creative Director: Greer Mullin & Lowell Ong
Creating original social content across Mitsubishi Motors social platforms
from 2023 - present day for ~4 Million Eyes a Week.
Work with Huckleberry Creative to execute photo and video
on a quarterly basis, pushing Mitsubishi brand standards in the process.
Social Shoot | Going Places
Social Shoot | Gone Biking
Social Content | Archive Animation
Mitsubishi owners ride hard for their vintage models so when I stumbled
upon an archive of vintage dealership magazines from the 80s and 90s,
we payed homage to the brand’s history while creating content for
modern social channels.
Throwback
Pinterest Expansion | Activity Book Illustration
Mitsubishi’s Pinterest following is primarily parents, a deviation from our usual audience. So we crafted an Activity Book to keep little ones entertained, making the drive enjoyable for all.
+ worked with some talented little artists to promote it on socials!
Activity Book
Organic social selects
Some of my favorites from nearly 1,000 pieces of content. In a year we garnered 141.39 million impressions, grew Pinterest and YouTube accounts and increased engagement by 13% while launching Tik Tok and Pinterest.