I developed a cohesive design system for Delta Faucets' social media:
guiding stock imagery & UGC, type treatments, and post templates.
Since launch, content output has soared to nearly 1,500 pieces of content
and brand interactions have skyrocketed by 1,680%.
Delta Faucet
Copy: Lauren Showen
Art Director: Sophia Flissler
Strategist: Stephanie Coleman-Sadd
Flexible Typography System | Delta Faucet Social
Social Type Guidelines
Create a flexible type design system for Delta Faucet’s Pinterest and Instagram.
These type guidelines had to account for a variety of messaging across educational
blog posts, faucet collection features, product detailing, and interactive stories.
Content Pillar Proposal | Delta Faucet Social
Delta’s Signature spaces
We created Signature Spaces to showcase interior designers and their gorgeous rooms using Delta Faucets products.
By spotlighting standout interior designers, we positioned the brand as
more than a tastemaker, one ahead of the trends because who knows great design
better than the people in your home every day?
Organic social selects
Some of my favorites from nearly 1,000 pieces of content including animation work,
lighthearted holiday content and paid media.
